Belasitsa - The Mountain of the Active People

Project code:CB006.1.22.081
Project call:CB006.1
Priority axis / Specific objective:2.2 Raising the competitiveness of the CBC region’s tourist offer
Type of project:Soft
Project duration in months:15
Project final contract amount:116312.00 €
Project EU co-financing rate:85.00 %
Project start date:17.10.2016
Project end date:16.01.2018
Project intervention field:092 Protection, development and promotion of public tourism assets
Project summary:

The main objective of the project is to increase the popularity of Belasitsa and raise the competitiveness of the CBC region’s tourist offer on trans-border scale. A number of alternative tourist initiatives will be organized, promoted and held in the two countries. There are 5 joint touristic products/events: Belasitsa Active Weekend (consisting of three trail running, one mountain bike and promotional side events); Bike Tour Belasitsa; Belasitsa Bike for children; elaboration of 2 thematic bike trails. Additionally 3 joint leaflets, 5 promotional video clips and 1 short film are planned to reach more than 8000 people. 
The expected project results are: creation of sustainable alternative tourism products/events; demonstration of the potential of the cross-border area of Belasitsa for alternative active tourism; creation of a common image of Belasitsa cross border region; raise the competitiveness of the CBC region’s tourist offer; and creation of numerous personal and professional contacts between bikers, trail runners and visitors from the two countries.

 

Project website:

www.active-belasitsa.com

Partners

Leading partner
Assosiation Mountaineering and Ecology Club Edelvajs
South-East region
PP2
Association Club for extreme sports and mountaineering Bela Extreme
Blagoevgrad